Hear easily - even with single-sided deafness

Thanks to wireless Signia CROS/BiCROS solutions, people with an un-aidable hearing loss in one ear can now hear and understand clearly and with less strain at all times.

Thanks to wireless Signia CROS/BiCROS solutions, people with an un-aidable hearing loss in one ear can now hear and understand clearly and with less strain at all times.

“Good morning, Melanie**. Get in!” Linda** picks up her work colleague Melanie as she does every morning. The two of them have carpooled to work for years and enjoy having a chat before starting a stressful day at work. Today, Linda enjoys the ride even more than usual. Yesterday she got her new Signia BiCROS hearing system and was impressed as soon as she looked in the mirror. The devices are now barely visible and connect wirelessly.

Linda was born with a hearing impairment in the left ear and she cannot hear anything in her right ear. Since childhood, Linda has tried many different solutions, but the new Signia devices make hearing even easier for her, as she is about to discover again: Even though her colleague is sitting next to her deaf ear, and despite the traffic noise, she can hear Melanie distinct and clear. “Robert and I are going to a concert today”, says Melanie. The Signia CROS Pure Transmitter wirelessly transmits Melanie’s voice to Linda’s Signia hearing device on her other ear. All signals are processed and, depending on the level of the hearing impairment in the better ear and the specific acoustic situation, the speech signals are amplified. Because the new device offers numerous innovative functions such as the “SPEECH”, which offers better speech comprehension, she can clearly hear Melanie’s speech despite the surrounding noise. Much easier than with her previous devices.

Reduced hearing stress in every situation

Whether she’s at work in the open-plan office, on the telephone with clients, or at lunch in the canteen, Linda can hear everything clearly at any time, anywhere. Thanks to the wireless transmission from the right-hand device to the left-hand hearing aid, she can follow conversations effortlessly, even when someone is talking on her deaf side. The “SPEECH” focuses on the desired speech source and makes this stand out against the background noise. Thanks to this innovative technology, she can hear clearly and distinctly without too much effort, even in the echoing canteen and with other voices in the room. Even using the telephone is much easier than before. As soon as Linda holds the receiver to her ear, the telephone program is activated for direct transmission into the Signia hearing aid. Linda feels much less stressed in the evening than she used to, not only because she can hear better, but because she can understand more easily.

Growing up with better hearing

After Linda has dropped her colleague off, she drives on to a meeting. She volunteers to share her experiences with children and young people with hearing impairment, to listen to their worries and problems and to give them encouragement. She can remember how much she suffered at that age because of her hearing loss, particularly in her teens. Back then she felt like her hearing aids made her unattractive and she was extremely shy and insecure. “They were such ugly things”, she remembers with a smile. They were clunky and connected with a visible wire behind the neck. This has changed now. If she hadn’t worn these, however, she would not have understood much of what people said to her and therefore isolated herself even more.

Her chosen topic for today’s discussion group with parents and young people is: “Hear better for better grades”. According to a study, 30 percent of school-age children with unilateral hearing loss have to repeat a year at school if their hearing loss is not taken into account. By comparison, only three percent of children with normal hearing have to repeat years. Linda hopes that with these figures she will be able to make it clear that hearing loss can result in bad grades if hearing devices are not used and also that it is easy to become isolated if you cannot follow conversations properly. She can also show them that today’s modern hearing aids are barely visible.

Listen to our real-life demonstration

Adam, our hearing aid model will help you experience our new primax™ feature, TwinPhone, in this real-life demonstration video. Wearing the latest Signia hearing aids, the hard of hearing will exert less effort to listen throughout the day – clinically-proven.*

You have our assurance that the sound of these hearing aids has not been processed in any way, everything you hear has been recorded directly with primax hearing aids.

Listen for yourself.


* Study conducted at the University of Northern Colorado, 2015, examined the effectiveness of the new features of primax by collecting and analyzing ongoing EEG data while subjects performed speech testing. For both primax features SPEECH and EchoShield, the objective brain behavior measures revealed a significant reduction in listening effort when the feature was activated.

** We invented Linda and Melanie for story telling reasons but all situations depicted could occur as explained in real life.